McRae Visual Media



I had the pleasure of collaborating with Carson McRae, a professional Northern Virginia photographer, on the design of his portfolio website. We first met at a networking event where we were the only two creatives. Carson had recently launched his own business, having previously worked as a highly sought-after staff photographer for a large real estate marketing firm. I was amazed by his work and believed he deserved a portfolio that reflected the quality and professionalism of his work.

Through a discovery session, we identified that Carson’s primary business came from three areas; luxury real estate, events, and corporate photography. Using this information, I created three stylescapes that aligned with the professional branding he desired for his business. After we selected one, I then designed wireframes and mockups for his approval.

With the approved design completed, I moved on to develop the website in Webflow. I also worked with Carson to integrate his stunning photography into the website. We thoroughly tested the website on multiple devices to ensure its functionality was optimal. As the launch date approached, I provided a one-on-one training session and personalized video tutorials to empower Carson to edit and manage his own website.

This was my first experience creating a portfolio for another creative. I greatly enjoyed that we spoke the same visual language and that we were able to make a website that aligned with Carson’s personal brand. I am proud that the final product effectively showcases Carson’s wonderful photography.

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