Annamaria Ward

Zerxes Branding

I was assigned to design a brand identity for a fictional company in my corporate branding class called Zerxes. I took the project a step further and pretended the company has been around for over twenty years and was now looking to me for a re-brand.

Scope -
Client -
College Assignment
Role -
Design student

Zerxes Mission:

Make books accessible to readers by connecting them to new inspiring authors.

Branding Goal:

Preserve the company’s heritage while conveying a sense of modernity.

Tone - Relaxing, Modern, Friendly, Easy to Use, Reachable, Intelligent, Choice

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