Annamaria Ward

This n' That Amish Outlet Digital Redesign

This n' That Amish Outlet builds authentic handcrafted Amish structures, furniture and children's outdoor play. The outlet is located in three locations, Leesburg, Warrenton and Winchester Virginia. The website serves as the main touch-point for customers who want to view examples of the highly customized crafted work This n' That Amish Outlet is able to build. Customers can customize structures and furniture to their needs by collaborating with a trained consultant through a complimentary project consultation.

Scope -
Website Redesign
Client -
This n' That Amish Outlet
Role -
Web Designer
Website

Authentic Amish Craftsmanship

Project:

Redesign the website to showcase an Amish inspired image driven portfolio of products, projects and testimonials so that customers feel confidence in the outlets services and request a project consultation or visit one of the outlet locations. This n' That Amish outlet wanted to move away from the dark rustic look of their website to a brighter,welcoming, outdoors feel of Amish craftsmanship.

Problems:

• The previous website did not provide enough education to visitors on available products or processes. Example: Customers are surprised to learn that structures are authentically built by Amish craftsmen. Example 2: Most customers do not know that the outlet also sells furniture.

• The previous website overwhelmed customers with far too many images and customization options instead of directing them to a consultant that can help them with their specific needs.

Approach:

We conducted a discovery session with primary stakeholders to develop user profiles, journeys and stories. We also focused on extracting the core of the brand's personality. This was then applied to stylescapes, navigation structure, and information architecture.

No items found.
No items found.