This n' That Amish Outlet



This n' That Amish Outlet builds authentic handcrafted Amish structures, furniture, home decor and children's outdoor play. The outlet is located in three locations, Leesburg, Warrenton, and Winchester, Virginia. The website serves as the main touch-point for customers who want to view examples of the customized crafted work This n' That Amish Outlet is able to build. Customers can customize structures and furniture to their needs by collaborating with a trained consultant through a complimentary project consultation.

Authentic Amish Craftsmanship


Redesign the website to showcase an Amish inspired image driven portfolio of products, projects and testimonials so that customers feel confidence in the outlets services and request a project consultation or visit one of the outlet locations. This n' That Amish outlet wanted to move away from the dark rustic look of their website to a brighter, welcoming, outdoors feel of Amish craftsmanship.

Problem areas:

• The previous website did not provide enough education to visitors on available products or processes. Example: Customers are surprised to learn that structures are authentically built by Amish craftsmen. Example 2: Most customers do not know that the outlet also sells furniture.

• The previous website overwhelmed customers with far too many images and customization options instead of directing them to a consultant that can help them with their specific needs.


We conducted a discovery session with primary stakeholders to develop user profiles, journeys and stories. We also focused on extracting the core of the brand's personality. This was then applied to stylescapes, navigation structure, and information architecture.


This n' That Amish Outlet began receiving website inquiries for the first time with the amount of inquiries steadily seeing a monthly increase since its relaunch.

Social Media Management:

After building the website I worked with This n' That Amish Outlet as a freelance designer. I maintained the website and designed various advertisements. In the Fall of 2021 I was brought on part-time to the marketing team where I've created content for their newsletter and their social media accounts on Facebook, Instagram, Pinterest, Youtube, Twitter and a recently launched Tik Tok. These social media platforms have all driven traffic to the website resulting in more serious web inquiries. I'm very excited we revitalized the Youtube channel. It went from an audience of zero to an audience of 328 subscribers and has reached 62.2K views as of June 2022.

Below are some examples of photography, designs and photobashes I created for social media.

Art Work
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